What comes to mind when you think of mobile marketing? There are a million different ways that this latest, greatest marketing method is defined, and just as many ways that it can be used. It can be hard to know which approach would be right for you. Use the following tips to get started.
You need a solid database. Cell phone numbers are not the only thing you will want to add to your list. Having cell phone numbers requires that you have the person’s permission first. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Do not send pointless messages to your customers. Always have something important to say when you message them. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. Send content that you would want to receive yourself, something that is of benefit to the recipient.
For the most technologically savvy customers, include QR codes on all printed advertisements. This is an easy way for people with smart phones to access your website and/or coupons. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
Mobile marketing content needs to be simple, concise, and to-the-point. Make sure they know your message and can absorb it, as quickly as possible!
Mobile marketing is very interesting. Businesses are like snowflakes, in that no two are identical; so no two market in identical manners. What works for one may not for the other. The tips that you have read will give you a good starting point.
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